The Demo Doctor

Interaction design is about creating experience for users of technology that enhance their lives. The best interaction design, like other design objectives, tend to disappear and get out of the way of the user trying to accomplish their goal. At its very best, it anticipates use cases the user hasn’t discovered or articulated yet, but when they try it, they feel supported and encouraged.

That’s what makes people love the products they use everyday. They’re designed for humans, by other humans, and the care comes through.

For over 20 years, working in areas as diverse as telephone switching systems, voicemail, satellite imaging, 3d computer graphics, and digital prepress, I’ve combined designing much-loved user experiences with a kind of wholistic approach to Agile product management. The result – exceptionally profitable products that users love to use (and their managers happy to pay a premium for!)

As the Demo Doctor I have successfully demo’d and sold millions of dollars of products, by working the features and story down to its wabi-sabi roots. The elevator pitch is so 90’s – now you have to demo your product in that narrow time window in a way that shows both your accomplishments so far, and the promise of upcoming capabilities. I can help you do that.

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