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Prinergy’s Legacy

On October 6 2012, Prinergy was awarded a first-ever “Must See ‘Em” Legacy award at GraphExpo in Chicago, the largest print and publishing trade show in North America, for being “the most widely integrated and automated product on the market … it’s a fixture in the industry.”

Over the 14 years since its introduction, Prinergy changed the way printers managed the prepress aspect of their workflow, from customer to the printed sheets coming off the printer.

GExpoDave
Dave Introducing Prinergy at GraphExpo 1999

I’m immensely proud of being the first Product Manager for Prinergy, and seeing it through many of its transitions, technically as PDF evolved, and from a business sense of being through acquisitions and mergers with a product that complemented Creo’s game-changing computer-to-plate hardware, and made a name on its own.

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The Demo Doctor

Interaction design is about creating experience for users of technology that enhance their lives. The best interaction design, like other design objectives, tend to disappear and get out of the way of the user trying to accomplish their goal. At its very best, it anticipates use cases the user hasn’t discovered or articulated yet, but when they try it, they feel supported and encouraged.

That’s what makes people love the products they use everyday. They’re designed for humans, by other humans, and the care comes through.

For over 20 years, working in areas as diverse as telephone switching systems, voicemail, satellite imaging, 3d computer graphics, and digital prepress, I’ve combined designing much-loved user experiences with a kind of wholistic approach to Agile product management. The result – exceptionally profitable products that users love to use (and their managers happy to pay a premium for!)

As the Demo Doctor I have successfully demo’d and sold millions of dollars of products, by working the features and story down to its wabi-sabi roots. The elevator pitch is so 90’s – now you have to demo your product in that narrow time window in a way that shows both your accomplishments so far, and the promise of upcoming capabilities. I can help you do that.

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